Koehler assembled his team, including some former Hogan original employees, set to work on a design he felt would be true to Ben Hogan’s standard. Terry Koehler who’s responsible for the Scor Golf short game brand (and the Eidolon brand before that) licensed the Hogan name from Perry Ellis who acquired the brand from in Callaway 2012. Longtime Hogan enthusiasts celebrated its hopefully triumphant return, while modern independent-minded golfers welcomed a potentially viable alternative to the mainstream.īy now you should know the story. The return of the once-iconic equipment brand is perhaps the golf equipment story of the year (Feel Good Division). More to the point, Ben Hogan, or at least the equipment company bearing his name, is back.
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June 2023
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